About This Course
Validate demand with practical low-cost market research, competitor mapping, and customer pain-point discovery.
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Lessons
1
What Market Research Means for a Small Business
Introduce market research as disciplined evidence gathering that helps founders reduce guesswork, protect scarce cash, and choose the right next experiment.
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2
Understanding Customers Without Expensive Surveys
Show founders how to learn directly from customer behavior, short conversations, digital traces, and daily observation without depending on formal surveys or big budgets.
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3
Mapping Competitors and Alternatives
Teach founders to map direct competitors, indirect competitors, and customer workarounds so they can see where the real market pressure and opportunity gaps sit.
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